By Steve Macy, NM State Associate Athletic Director
Will the pricing structure change sink in? That is the question that we have been kicking around as staff here the past couple of weeks. Do people realize the extreme difference between buying a single-game versus the season ticket costs?
The advertising has been out there and the explanation in the season ticket renewals was extensive, but I am still not sure it has sunk in with most folks. Everyone needs to grasp this, because it makes a big difference in how much you will pay to see the new-look Aggies.
Let’s break it down…..
You like to buy at the ticket window each game and you want a decent seat. You don’t need mid-field, but you want a good seat at maybe the 20-yard line. Here’s the breakdown:
Game 1 vs. Idaho: $20
Game 2 vs. Prairie View: $20
Game 3 vs. UTEP: $25
Game 4 vs. Utah State: $20
Game 5 vs. Fresno State: $20
Game 6 vs. Nevada: $20
Total Season Cost: $125
Season Ticket: $50
This is the math that people need to understand. Further, our data shows that most people come to at least two games per year and one of them is the rivalry game. Again, using the cost-per-game analysis above, you will pay $25 for the UTEP and $20 for one other game. For only $5 more, you get four more games. That’s barely over $1 per game.
I want fans to understand how different this is over the past practices and ticket structure. The season ticket deals are literally too good to pass up.
We will continue to promote this and hopefully, you don’t get tired of seeing it or hearing it. As big fans of Aggie athletics, I hope you can help spread the word. When people are talking to you about only going to one or two games, please explain to them that they might as well buy season tickets!
Real Aggies Wear Crimson